Blog
Practical notes on digital marketing, SEO and AI search.
Search
What is the difference between SEO, GEO and AEO? When do you need which?
SEO, AEO and GEO are not the same, but they complement each other. We explain what each aims for, how it works and the order in which to approach them.
Read article →- GEO
A content checklist for AI search: GEO readiness in 10 points
10 practical checks that raise the likelihood of systems like ChatGPT, Gemini and Perplexity using your content as a source.
- Email
How to build an abandoned cart email flow: a 3-email foundation
A simple but effective 3-email abandoned cart flow to reach customers who left their cart at the right time with the right message.