On Pinterest people plan and research what they will buy. We catch that intent with pin creative, keyword and catalog campaigns.
- 01
Pin creative
Vertical, clear visuals worth saving.
- 02
Keywords
Search-like targeting and interests.
- 03
Catalog
Shopping pins from your product feed.
- 04
Measurement
Tag and conversion tracking.
Pinterest sits between search and social.
Users may not buy right away, but they plan and research. Pins stay visible and get saved for a long time. So Pinterest advertising is less a short campaign and more a channel where visibility builds up.
-
Discover
Visible while seeking inspiration.
-
Save
The pin is saved to boards.
-
Plan
The buying journey begins.
-
Buy
Moves to the product or site.
- Pin ads
- Shopping pins
- Catalog
- Video pins
- Collections
- Keyword targeting
- Interest targeting
- Remarketing
- Pinterest tag
- Organic pins
Scope
Scope: which pin formats and targeting do we manage?
Pinterest advertising should be thought of together with an organic pin strategy. Ads find the winners; organic content grows long-term visibility.
Audience
Inspiration seekers
Pin
Keywords
Pin creative
Catalog
Result
Saves
Clicks
Purchases
How we work
How we work, in five steps
- Step1
Audience & keyword research
We find which keywords your audience uses on Pinterest.
- Step2
Pin creative plan
We plan vertical pin designs with text overlay.
- Step3
Catalog & tag setup
We set up and verify the product feed and tracking tag.
- Step4
Campaign launch
We launch with targeting and budget.
- Step5
Optimization
We grow winning pins and update keywords and creative.
Why it matters
Intent starts early.
On Pinterest users are often planning a project, home, fashion or event. Being visible in that planning stage puts you top of mind at decision time.
- Planning mode Users research before buying.
- Long life Pins keep being discovered over time.
- Visual products Strong in home, fashion, decor and food.
- Works with organic Ads and organic pins feed each other.
Measurement
What do we measure?
On Pinterest, saves and conversions are read together.
- Measure
- Learn
- Improve
- Repeat
- Pin views.
- Pins saved to boards.
- Clicks to the site.
- Purchase or form.
- Return on ad spend.
- Which pin and keyword wins?
Frequently asked questions
Pinterest Ads
Is Pinterest right for my industry?
It is strong in visual and planning-led categories such as home, decor, fashion, beauty, food, weddings, travel and crafts. We assess your industry together in the first call.
Do you also do organic pins?
Yes. We can plan board and pin structure, keyword-led descriptions and a regular publishing flow for the organic side too.
What should pin images look like?
Vertical (usually 2:3), clear, readable images with short text overlay work best. We prepare visual direction and the brief.
What is needed for catalog ads?
A current product feed and a working Pinterest tag. We check your feed and list the fixes required.
When are results visible?
Behavior on Pinterest has a long cycle. Expect learning in the first weeks and clearer results afterwards.
Related services
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