With title, industry and company-based targeting we reach B2B decision-makers and manage lead cost and quality together.

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  1. 01

    Targeting

    Title, seniority, industry and company size.

  2. 02

    Offer

    Content that respects a decision-maker’s time.

  3. 03

    Form

    Short, verified lead forms.

  4. 04

    Tracking

    Measurement from lead to sale.

In B2B, the right account matters more than volume.

Clicks can be expensive on LinkedIn, so every click must come from the right person. We define a narrow, clear audience and build the offer around the decision-maker’s problem.

  1. Account

    A target company list.

  2. Person

    The right title and role.

  3. Offer

    A report, demo or meeting.

  4. Sale

    A result tied to your CRM.

  • Sponsored content
  • Message ads
  • Lead gen forms
  • Account targeting
  • Title targeting
  • Remarketing
  • Document ads
  • Video
  • Insight Tag
  • CRM integration

Scope

Scope: which formats and targeting do we manage?

Different formats on LinkedIn serve different stages of the sale. We set up awareness, interest and demand stages separately.

  • Sponsored content
  • Message & conversation ads
  • Lead gen forms
  • Account-based targeting
  • Document & video ads
  • Remarketing
  • Insight Tag setup
  • CRM integration

Audience

B2B audience

Format

Sponsored content

Message ad

Lead gen form

Result

Interest

Meeting request

Sales opportunity

How we work

How we work, in five steps

  1. Step1

    Target accounts & personas

    We pin down who we reach and with which title.

  2. Step2

    Offer & content

    We choose the offer such as a report, case, webinar or demo and prepare creative.

  3. Step3

    Campaign setup

    We set up formats, targeting and tracking tags.

  4. Step4

    Launch & quality check

    We monitor lead quality together with your sales team.

  5. Step5

    Optimization

    We improve targeting, offer and budget based on data.

Why it matters

A professional context for a professional message.

People on LinkedIn are ready to talk business. That makes a better context for B2B services and products.

  • Professional data Title and company based targeting.
  • Long sales cycles You reach people in the buying process.
  • Brand trust Supports a corporate image.
  • Account-based approach You can target specific companies.

Measurement

What do we measure?

In B2B, success is not the form but the sales opportunity.

  • Measure
  • Learn
  • Improve
  • Repeat
  1. 01Reach Reach within target accounts.
  2. 02Clicks Click-through rate and cost.
  3. 03Leads People who filled the form and cost per lead.
  4. 04Quality Share qualified by the sales team.
  5. 05Opportunity Those that became opportunities.
  6. 06Revenue Won business and return.

Frequently asked questions

LinkedIn Ads

Why do LinkedIn ads look expensive?

Cost per click can be higher than other channels because the audience is narrow and qualified. What matters is cost per lead and per sales opportunity. We judge campaigns on those numbers.

Is it right for every business?

It suits B2B services and products, high-ticket sales and recruiting. For low-ticket consumer products other channels are usually more efficient.

What content should we use?

Content that adds value for the audience works best: reports, checklists, cases and webinars. We prepare content ideas and the brief.

Do you integrate with a CRM?

Yes. We pass lead forms to your CRM and track quality with your sales team’s feedback.

What is the minimum budget?

LinkedIn can need a relatively higher budget to learn. We share a realistic budget range in the first call based on your goal.

Related services

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