We reach the right audience with the right video at the right moment, and tie views to brand awareness and conversion.
- 01
Creative
Video structure that hooks in the first five seconds.
- 02
Audience
Interest, intent and remarketing audiences.
- 03
Format
Skippable, non-skippable, Shorts and in-feed ads.
- 04
Measurement
Data from views to conversion.
A video ad is won or lost in the first second.
On YouTube the viewer can skip the ad. So the message must land fast, the brand and benefit appear early, and the viewer be guided to the next step. We design creative and targeting together.
-
Hook
The first 5 seconds.
-
Story
One clear message.
-
Brand
Early and natural.
-
Action
Click, call or explore.
- In-stream
- Skippable
- Shorts
- Bumper
- Video action
- Demand Gen
- Remarketing
- Custom audiences
- Placement control
- Brand lift
Scope
Scope: which formats and goals do we manage?
Awareness, consideration and conversion goals each need a different video and targeting setup. We pick format and measurement by goal.
Viewer
Target viewer
Video
Hook
Message
Call
Result
Views
Clicks
Conversions
How we work
How we work, in five steps
- Step1
Goal & audience
Awareness or conversion; we set the goal and audience.
- Step2
Video brief
We write a video brief covering hook, story and call.
- Step3
Campaign setup
We set up format, placement and conversion tracking.
- Step4
Launch & test
We test different video variations.
- Step5
Optimization
We scale the winning video and audience.
Why it matters
The best place to tell your story.
Video is the richest format to explain a product and brand. YouTube is both a discovery and research platform, so it reaches a wide range of audiences.
- Rich storytelling You can show product and benefit in motion.
- Research platform People watch video before buying.
- Google data Targeting uses Google’s audience data.
- Re-engagement You can reach people who watched your video.
Measurement
What do we measure?
In video ads we read views and conversions together.
- Measure
- Learn
- Improve
- Repeat
- Video views served.
- View rate and cost per view.
- Clicks and channel engagement.
- Goal completions.
- Recall and interest lift.
- Return on ad spend.
Frequently asked questions
YouTube Ads
Do you produce the videos?
We prepare the script brief and creative direction. For shooting and editing we can work with your team or producers we recommend.
How long should an ad video be?
There is no single rule. What matters is that the message lands in the first seconds and the length suits the goal. We recommend testing different lengths.
Do YouTube ads bring conversions?
With the right setup and audience, yes. Remarketing and Demand Gen campaigns in particular can be conversion-led. For upper-funnel campaigns we define the goal honestly up front.
Can I choose which videos my ad appears on?
With placement and content exclusion settings you can avoid unsuitable content and channels. We define brand safety settings together.
Are Shorts ads necessary?
They are tested based on your audience and goal. The vertical short format works well for some accounts and less for others.
Related services
Let’s load this together.
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