ChatGPT, Gemini, Perplexity and Google’s AI summaries now give the answers. We make sure your brand appears in them as a source.
- 01
Be a source
Make your content quotable in AI answers.
- 02
Brand signals
Consistent, verifiable brand info across the web.
- 03
Accessibility
Let AI bots read your site.
- 04
Tracking
Measure which questions you appear for.
We no longer just rank. We live inside the answer.
Generative search systems produce one answer instead of a list. To feed that answer, content needs to be clear, sourced and easy for machines to understand. GEO is that preparation.
-
Question
What are people asking AI?
-
Answer
Clear, short, quotable blocks.
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Source
Brand, author and data are verifiable.
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Visibility
Mentioned and linked in the answer.
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
- Copilot
- Quotable content
- Brand entity
- Schema
- llms.txt
- AI crawlers
Scope
Scope: what do we prepare for AI?
GEO does not replace classic SEO; it builds on top of it. Technical access, content format and brand trust work together.
Question
User question
System
Source search
Source selection
Answer generation
Answer
Brand mentioned
Link given
Correct info
How we work
How we work, in five steps
- Step1
Current visibility analysis
We ask AI systems a chosen set of questions and record where your brand appears.
- Step2
Technical access check
We verify bots can crawl the site and look for blockers.
- Step3
Content restructuring
We improve pages with clear answer blocks, headings and data layout.
- Step4
Brand & source signals
We make author, organization and external source info consistent.
- Step5
Tracking & updates
We measure periodically on the question set and update content accordingly.
Why it matters
Part of search now happens inside a chat.
Users increasingly research products and services in AI assistants. A brand that is not named in the answer can be dropped before it reaches the shortlist.
- Early advantage Few brands are working on this deliberately yet.
- Builds trust Being cited as a source is a reputation signal.
- Strengthens SEO Clear, well-structured content also helps in classic search.
- A new channel Referrals from answer engines can be tracked separately.
Measurement
What do we measure?
AI answers vary. So we look at the trend across defined question sets, not one single result.
- Measure
- Learn
- Improve
- Repeat
- Brand-related and competitor queries are defined.
- How often your brand appears in answers.
- Links to your site inside answers.
- Whether what is said is correct.
- Visits coming from AI sources.
- The impact of those visits on demand.
Frequently asked questions
GEO
What is the difference between GEO and SEO?
SEO aims to rank on search engine results pages. GEO aims to have generative systems like ChatGPT, Gemini and Perplexity use your content as a source when they write answers. They work together.
Can you guarantee AI will mention you?
No. We do not control what these systems answer. We do the work that raises the likelihood your content and brand signals are chosen as sources, and we measure results transparently.
Is an llms.txt file required?
No. llms.txt is not an official standard yet and major search engines have not confirmed using it. We treat it as a low-cost, harmless add-on; the real work is content and technical access.
Should I block AI bots?
It depends on your business model. If you want visibility, bots need access. If you do not want content used for training, we can set rules per bot.
How do you track results?
We periodically ask the agreed question set to the relevant AI systems and report mentions, links and accuracy.
Related services
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